LOCATION  4600 North Wilson Drive Shorewood, WI 53211 Map  HOURS  T-F 11-7  SAT 10-5  Closed Sunday and Monday thru March 21 CALL US!  (414) 961-1110   Email Us


Upcoming Events


2016 First Ride

2016 Commuter Challenge

Which is faster to downtown, bicycle or car?
On June 6 the annual Rider vs. Driver Challenge will answer
this question and kick off Milwaukee Bike to Work Week.
Brent Emeryand Andrew Hobbs are the key challengers,
with a few other riders and surprises thrown in to keep
things interesting. Join us for the start or finish!
You aren’t fast enough for both.
Start:  gather 7 am, start gun 7:30 Gather at:
Rainbow Jersey Bicycles 4600 N. Wilson Drive, Shorewood
Finish:  About 7:40 am At:  The Calling O’Donnell Park,
Downtown Milwaukee
SPONSORS: Greater Shorewood Bikers and Rainbow Jersey Bicycles
2016 commuter challenge flyer 

Per Google Maps, leaving at 7:30 a.m., Monday, from Rainbow Jersey Bicycles, to the Sunburst Statue:


  • Taking a Bike via the OLT, a distance of 4.6 miles:
    • At an average rate of 10.0 miles/hr.:                28 minutes
    • At an average rate of 17.5 miles/hr.:                16 minutes
    • At an average rate of 20.0 miles/hr.:                14 minutes
    • At an average rate of 22.5 miles/hr.:                12 minutes
    • At an average rate of 25.0 miles/hr.:                11 minutes
    • At an average rate of 27.5 miles/hr.:                10 minutes


  • Taking a Car (not including parking time)
    • Via Humboldt:           4.7 miles, 12-18 minutes
    • Via I-43:                       7.4 miles, 12-22 minutes
    • Via the Lake:              6.2 miles, 14-18 minutes

Trek Travel Cycling Vactions
Project 1 2014