Since May of 1973, when I started Rainbow Jersey with my father, bicycle brands have come and gone. I have remained true to my goal throughout the years, which is to provide the Milwaukee cycling community with honest, straightforward ideas and info about the newest and best provided by the bike industry.

I am proud of the brands and services we provide. While we have been in 4 different locations, the service and attitude haven't changed. I hope that you'll stop by and say hello when you're in the neighborhood.
-Jerry Pearce

Virgil Pearce on the Brown Deer Park Velodrome (early Sixties)