Rainbow Jersey is a locally-owned bike shop in Shorewood, WI. We’ve been in business in the North Shore since 1973. Trends and fads have come and gone and we have always consistently offered good values for our products and services
Since May of 1973 when I started Rainbow Jersey with my father, bicycle brands have come and gone. I have remained true to my goal throughout the years, which is to provide the Milwaukee cycling community with honest, straightforward ideas and info about the newest and best provided by the bike industry.
I am proud of the brands and services we provide. While we have been in 4 different locations, the service and attitude haven’t changed. I hope that you’ll stop by and say hello when
you’re in the neighborhood.
-Jerry Pearce
Virgil Pearce on the Brown Deer Park Velodrome (early Sixties):
